Plato III

Plato III's New Video "Womankind" Is About Praising the Goddess That Is Each Woman

A while back, Austin up-and-comer Plato III released a new track called "Womankind," a heady piece with a nice beat that puts the burden on men when it comes to our treatment of women in this world, which we thought was another very interesting and well-produced track for the budding artist. “Womankind” was a follow-up to the artist's killer take on fame that was track and video "Natalie Portman," and now Plato's kept up this pattern of releasing beautiful and poignant music videos for each of his few, but highly polished tracks by dropping a new video take on "Womankind."

The video here is, unsurprisingly, thoughtful and gorgeously rendered. It features a single stunning woman, presented as a being of intense power and beauty without referencing her sexually at all even, and this is difficult, when she is shown fully nude. The woman in question is shown dancing with confidence and skill through a raw natural setting, which doesn't feel like a contrast at all to her humanity, but instead feels exactly fitting. She's not fighting against nature, she is nature, a literal embodiment of it. That this woman is pregnant while moving like a lithe nature goddess isn't brought to the forefront of the video until the last half of the video, a powerful way to underscore the point of both track and video; that we've really stepped away as humans from valuing the incredible power and beauty of women outside of seeing them sexually. That they are our givers of life.

It's truly a nice piece of work both musically and in its film incarnation, and as such it's just more proof that Plato III is an artist worth both listening to and keeping an eye on. Put your own eyes to work below, and keep up with Plato at his Facebook page here, where he often gives meaningful commentary and context for his work.

   

Plato III is the "Only Rapper Alive"

One of the bright young stars of Austin hip-hop has just recently followed up a heavy quality first track (which we liked a lot) with a second, dropping “Only Rapper Alive” a couple weeks ago. Like a pink-hazed dream of a song, “Only Rapper Alive” features some glistening warm production from Eric Dingus, one of the co-owners of Dream Sequence Records and a Texan musician whose tracks regularly pull down 40k+ listens on SoundCloud. Now, metrics don’t make a track good automatically, but that’s tremendously more than most popular groups in Austin ever get. Hell, quick math says the average number of listens on Dingus’ last 10 posts on SoundCloud is exactly 57,212.3, a number that is higher itself than most decently well-known Austin acts get across their entire online catalog.

For a rapper with two tracks out, Plato III is also pulling down both big numbers and big attention himself. This big response from the net is interesting considering Plato’s firm and well-thought-out stance as something different than and a bit critical of most rappers (what a lot of his two existing tracks are about), but really it’s not surprising at all considering his obvious talent for wordplay and musicianship.

A jazzier-affair than career-opener “Natalie Portman,” “Only Rapper Alive” is somewhat of a stream of consciousness style rap, with Plato talking through his own and some other possible perspectives on life and everything from money to fame to strugglin’ to survive to death itself and the afterlife. There’s a lot of info to process in this one, but the gist is that Plato is a deep thinker who sees through the facade of the entertainment industry and the self-absorbed modern life, but who is also not just hating on those things and instead offering a balanced and mature perspective that’s all wrapped up in really pretty, catchy music. And we’re damn into that.

Get on our cultural plane and watch for new Plato III with us at his Facebook here, and put some Austin talent in your ears below.

   

Plato III Tells Us How a Young Rapper Feels about Fame

First off y’all, sorry for the slowness on the music drip the last couple weeks; your editor here was in the midst of a move and shit got wacky.

Now, back to the grind. In the interval here, we received a tip-top hip-hop submission from budding Austin musician Plato III that we are full throttle diggin’. It’s a music video and, as far as we can tell, the only track available online from this young guy whose intensely polished composition belies both his age and his small amount of material (at least, online material).

The track, called “Natalie Portman,” is all about fame- how it affects the hip-hop thing and the people that are going for it. Plato lays out his view of this monster force in the genre and how it’s a weird thing to balance his own aspirations to musical success with a personal tendency to shy away from the Sisyphean acquisition of fame and stardom. “Yeah i’m tryin to be well known/but with knowledge of self/like everyone else/I’m gonna end up a book on the top of the shelf/collectin’ dust/it’s embedded in us,” says Plato.

Thoughtful is an overused word in criticism of hip-hop like this, and it’s really an undervaluation of the craft at play here, especially when you add in the detailing on the video. The thing, directed by Aidan Myles Green, is a lesson in not wasting a second on anything that doesn’t serve the track, and it does what few music videos do in actually adding further dimensions to the concept that the track is based around.

It starts with constant flashes of the fame world that Plato is discussing, shots of Jordan and Monroe and rappers and Joaquin Phoenix in his crazy fake star phase and others living the big public life, all in blurry black and white with quick cuts and no long shots. These are contrasted with what are obviously real-world images from Plato’s life- little, relatable things like Polaroids with a girlfriend and walking into an apartment building. When he steps in that apartment, out of the public eye and into his own private world, the thing goes color and takes the first extended shot of Plato.

The transition is us seeing him in his day-to-day, giving a warm casual kiss to his girl and sitting at a spartan bedroom musician set-up, and this switch-over from big and chaotic and nearly imaginary to intimate (small is the wrong word) and warm and approachable is almost felt physically when you see it. She gets ready for bed in the mirror, he fiddles with a track, stops to come give her an intimate touch on the hips and they laugh together before he brushes his teeth alone, and then they both go to bed where it’s all cute love shit and not the fantasy world of beyond perfect, unreal sex that we usually see when a rapper goes to the sheets with a beautiful woman.

It’s great, authentic and impeccably done, as is the track with its 80s synths and melding of melody and rapping, of big picture commentary and personal revelation, and it gives us at The Deli a pretty fierce desire to see more of this kid, though with the understanding that we’ll probably see more when he’s good and ready to put it out and not before. “Natalie Portman,” both track and video, are just what you want to see from talented up and comers in the hip-hop scene in 2015, giving you the brain and the heart at once, and not sacrificing one bit of power in the head-noddin’ department. Thanks for submitting Plato III, and the rest of y’all, watch below. We’ll leave ya with a quote from the man’s Facebook, where he talked a bit about coverage on the track from another Austin music outlet:

‘“Natalie Portman" is an analysis of fame's consequences, not just lyrically, but also stylistically. The trendy title, the blatant use of auto-tune, and the syrupy synth-driven music are all used ironically to emphasize how originality is often sacrificed when popularity is the only objective. The song couldn't be more hip-hop in spirit.’

We agree without reservation.