Alt Pop

Ella Isaacson defines her brand of pop in new single "Hard Lessons"

Ella Isaacson has a sleek fury to her in a new single titled “Hard Lessons” that speaks of strength through atmospheric choruses and a very modern beat propelled by a heartbeat bass guitar. “Hard Lessons” is reflective, but with an upbeat attitude that immerses the listener and can even be cathartic for those with something bottled up that needs release. Isaacson allows her brand of pop to take shape: melancholic and yet triumphant, “Hard Lessons” is a single representative of the themes of her music. The music video for the song expands those themes with a stormy and defiant look at the artist, holding her own and declaring the lessons learned. With polished production and a message that encourages growth, this single is a solid choice for a reminder that you are worth it. - René Cobar

   

Aviella dreams big in new single "Ain't Too Late"

L.A.’s Aviella debuts a club-ready single titled “Ain’t Too Late” that kicks one back to what today seems like another world where dancefloors filled shoulder to shoulder surrendered to the euphoria of a beat. The music of “Ain’t Too Late” keeps its timeless polish: brilliant synth droplets, dreamy atmospheres, and of course a beat that hits the ground running and takes you with it. With Aviella’s voice as the charming guide, “Ain’t Too Late” dares one to dream up a not-so-distant past and hope for a not-so-distant better future. Stream the electro-pop single below for a moment worth revisiting. - René Cobar

   

Taylor DeBlock heats up in new single "Necesitas"

L.A.’s Taylor Deblock is confident and real smooth in his new single “Necesitas,” which like syrup drips sweet, and is warm enough thanks to its Latin rhythm. The pop-RNB concoction takes control of the listener’s fantasy-inducing brain sectors and demands movement with hooks and choruses that resonate throughout the body. The summer may be gone, but Deblock is not about to let go of the heat. This emergent L.A. artist is blending modern music trends with classic rhythm and blues, seductive, and always creative in his approach. Listen to the new track below for a hot message ready and delivered. - René Cobar

   

Sondre Lerche's "I Could Not Love You Enough" is a sonic circus to enjoy

Norwegian-born Sondre Lerche provides yet another bouncy, melancholic track to chant to: “I Could Not Love You Enough” is short, and it is sweet, and it will have you feeling giddy and sad all at once. The marching drums, explosive distortion, and swelling atmospheres all create a sonic circus where Lerche’s confessional refrains trapeze through and evoke emotion. The new single announces a deluxe edition of Lerche’s latest album titled Patience, out October 23rd. The music of “I Could Not Love You Enough” is soothing enough for contemplation but active enough for the busiest of mornings or evenings; stream this new single for a taste of the sonic spectacle in store. - René Cobar, photo by Jen Steele

   

ARO debuts perilous single "House Of Lies," plays Hotel Cafe 09.26

Aimée Osbourne’s project ARO has released a new single titled “House Of Lies” that tip-toes on the sinister and reveals a soundscape that is a pop, industrial blend so edgy. Osbourne’s vocals crawl to the beat of the track and provide a soft touch to the otherwise sharp clanking sounds that accompany an atmosphere of peril; a dangerous sort of love is evoked through the music. “House Of Lies” is part of Osbourne’s upcoming record Vacare Adamare, set for release October 30th. Aimée Osbourne will be streaming live from Hotel Cafe on September 26th. Stream this synth-heavy track below for a dangerous type of song. - René Cobar