los angeles

A Deli Premiere: "Rollercoaster" by JUICYPEAR

There is hardly a better way to prepare for the weekend than by letting go of the extra cargo and fusing into the groove of “ Rollercoaster,” a sweet indie-pop single by LA’s stylish duo JUICYPEAR. The glossy new track uses its sexy rhythm (fat bass) and melting electric guitar chords to usher one dance-pop hook after the other, the voice of Jasmine Mayeda guiding the euphoria of the moment. Together with her husband Jacob, Jasmine Mayeda rides the beat past its sharp sonic curves and composes a beautiful song that moves from dream-glitch bridges to a funk-futuristic rock finale that may leave your hair a mess. “Rollercoaster” is the sophomore single from JUICYPEAR, who reflects on the new single as follows: “Some seasons of life can feel like you’re riding an emotional rollercoaster. We thought it would be cool to bring the viewer into some of those life moments, while weaving in and out of vintage TVs, to show even our relationship has its ups and downs.” Nothing in the world is perfect, but in the pursuit of that perfection, a story weaves itself, that with its imperfections, becomes something better, more precious by far. Hang in there, stream our premiere of “Rollercoaster,” and enjoy the ride. - René Cobar

   

Ella Isaacson defines her brand of pop in new single "Hard Lessons"

Ella Isaacson has a sleek fury to her in a new single titled “Hard Lessons” that speaks of strength through atmospheric choruses and a very modern beat propelled by a heartbeat bass guitar. “Hard Lessons” is reflective, but with an upbeat attitude that immerses the listener and can even be cathartic for those with something bottled up that needs release. Isaacson allows her brand of pop to take shape: melancholic and yet triumphant, “Hard Lessons” is a single representative of the themes of her music. The music video for the song expands those themes with a stormy and defiant look at the artist, holding her own and declaring the lessons learned. With polished production and a message that encourages growth, this single is a solid choice for a reminder that you are worth it. - René Cobar

   

Aviella dreams big in new single "Ain't Too Late"

L.A.’s Aviella debuts a club-ready single titled “Ain’t Too Late” that kicks one back to what today seems like another world where dancefloors filled shoulder to shoulder surrendered to the euphoria of a beat. The music of “Ain’t Too Late” keeps its timeless polish: brilliant synth droplets, dreamy atmospheres, and of course a beat that hits the ground running and takes you with it. With Aviella’s voice as the charming guide, “Ain’t Too Late” dares one to dream up a not-so-distant past and hope for a not-so-distant better future. Stream the electro-pop single below for a moment worth revisiting. - René Cobar

   

Taylor DeBlock heats up in new single "Necesitas"

L.A.’s Taylor Deblock is confident and real smooth in his new single “Necesitas,” which like syrup drips sweet, and is warm enough thanks to its Latin rhythm. The pop-RNB concoction takes control of the listener’s fantasy-inducing brain sectors and demands movement with hooks and choruses that resonate throughout the body. The summer may be gone, but Deblock is not about to let go of the heat. This emergent L.A. artist is blending modern music trends with classic rhythm and blues, seductive, and always creative in his approach. Listen to the new track below for a hot message ready and delivered. - René Cobar

   

East of June raises hope in new single "Little Bird"

East of June is paying tribute to adventure with a new single titled “Little Bird” that describes the to-be journey of a young girl searching for her voice, her awaiting identity. Tucked in the rich lead vocal melody of Emily Rath is a story of discovery that is relatable. The warm groove from the bass of Incubus founding member Dirk Lance leads the rhythm that helps also tell the story, with Kyle Mortensen providing the acoustics, it is a win. The group shot the music video for the song on Long Canyon Trail in beautiful Simi Valley, adding just the kind of tranquil mood that the song inspires. Such reflections come from the track’s moment of birth (the first week of quarantine), and so loaded with hope, “Little Bird” merges the past and the future and infuses hope and respect for both; stream “Little Bird” for a story familiar. - René Cobar